If there’s anything I learned working in advertising, it’s that no one is immune to it, not even the writers coming up with the campaigns.
Every product, even food, is sold as pleasure, fulfillment, and happiness.
We’re brought up (unknowingly) to think that if we don’t keep up with the Joneses, it’s LACK— that we lack.
Hilariously ironic, given that everything you “can’t live without” owns you.
You start to measure your self worth based on these things.
What you do, who you do it for, how to keep getting more.
That’s why when you meet someone, the first question is “what do you do?” Instead of, “who are you?”
FUCKING GROSS.
It’s no wonder we’re all depressed.
I like to workout with music, but on the 3rd time my apple airpods died, I didn’t buy new ones.
Why?
Because something scary happened.
I caught myself automatically going to the store to replace them, without thinking. Then, when I realized I’d been owned, stopped and turned around.
It’s not bad to have things you like, but the more you buy, the more you think you need to buy.
We’re all on this loop.
We’re chasing extrinsic toys to fill intrinsic wants. Daddy worked all the time, so he bought you a hamster to makeup for his absence, but you been running on that wheel ever since.
FREEDOM is not needing.
Fulfillment is something that comes from within: The joy you have experiencing yourself, true friendship, vulnerability, these are the things that make you ALIVE.
We’re numb because what has taken the place of these human values is…. branding.
You become the brands you rent (not buy, because you don’t own anything).
Try less.
Try not needing, see what happens.
-Fool
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